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Label design development and bottle shape

TAGILSKOE

To export the product to neighboring regions and attract a new youth audience, it is necessary to update the existing design of the label, necklace and develop a new bottle shape, which together would meet the current trends in the category and visually evoke associations of European design. The current product does not look good in comparison with the competitive environment and is lost on the shelf.
TASK
When solving this problem, the agency's specialists broadcast the idea of European values, minimalism in design and an increased emphasis at the manufacturing plant. For the collar, a pattern was developed from the corporate typeface, duplicating the company name and the brand name. For the central part of the bottle, the company logo was embossed. The design turned out to be modern and easy to remember.
SOLUTION
The history of production has more than 40 years, which allows us to speak about the recognition and adherence of the consumer to the Tagil Beer brand. Since 2004, a complete modernization of the enterprise has been carried out, as a result of which the production capacity of the enterprise has increased and the quality of products has reached a higher level, corresponding to international standards.
Client
Services
Tagil beer
2014
Year
Label design
Structural design
Share
For the collar, a pattern was developed from the corporate typeface, duplicating the company name and the brand name. For the central part of the bottle, an emboss was used in the form of the company logo. The design turned out to be modern and easy to remember.
PACKAGING
OF THE WORLD
Refresh the current label and attract a younger audience to this brand.
PROJECT PUBLICATIONS
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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