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Labe design development

PARMA

In connection with the restarting and expansion of the product range of the Parma brand, it is necessary to develop a label design that would inspire confidence in the local market and cause association and direct local connection with the home region. Focus on the unique features and features of the manufacturer's region and highlight the product among other product representatives in the region.
TASK
The visual concept of the "Parma" brand is based on the history of the region, known both inside and outside. "Perm Animal Style" (ornamental style) - originated independently in the Perm Territory, building its patterns from elements of the conditional image of animals, human figures and birds. The concept was based on the images of "Mother Duck" and "Man" - the image of which is the hallmark of the region.
SOLUTION
Permalko JSC is one of the top 20 largest producers of vodka and alcoholic beverages in Russia. The company is part of the SPI Group, which provides new opportunities for improving technology, production and sales cooperation, and introducing advanced quality standards for products that meet the best world standards.
Client
Services
Permalko JSC
2018
Year
Label design
Design adaptation
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RELATED PROJECTS
In connection with the decision to relaunch and expand the product range of the "Parma" brand, it is necessary to develop a label design for Vodka, Tincture and Gin that would inspire confidence in the local market and cause an association and a direct local connection with the Perm region. Focus on the unique features of the producer's region and highlight the product among other product representatives in the region.
UNIPACK
Focus on the unique features of the producer's region and highlight the product among other product representatives in the region. The concept of the «Parma" brand based on the history of the region, known both inside and outside the region. "Perm Animal Style" (ornamental style) – originated independently in the Perm Territory, building its patterns from elements of the conditional image of animals, human figures and birds.
WORLD BRAND
DESIGN SOCIETY
The concept of the «Parma" brand based on the history of the region, known both inside and outside the region. "Perm Animal Style" (ornamental style) – originated independently in the Perm Territory, building its patterns from elements of the conditional image of animals, human figures and birds. Main visual elements of the label is based on the images of "Mother Duck" and «Man-elk" – the image of which is the hallmark of the region.
OHMYCODE
Focus on the unique features of the producer's region and highlight the product among other product representatives in the region. The concept of the «Parma" brand based on the history of the region, known both inside and outside the region. "Perm Animal Style" (ornamental style) – originated independently in the Perm Territory, building its patterns from elements of the conditional image of animals, human figures and birds.
BTW.BY
In connection with the relaunch and expansion of the assortment range of the Parma trademark, it is necessary to develop a label design that would inspire confidence in the local market and cause association and direct local communication with the home region. To focus on the unique features and characteristics of the region of the manufacturer and distinguish the product from other product representatives in the region.
PACKAGE
INSPIRATION
Authentic label design in the re-launch of «Parma» alcohol by Unibe agency.
Unibe Branding Agency re-launched the «Parma» brand and developed authentic label design.
Unibe Branding Agency Re-launched the «Parma» Brand and Developed Label Design.
Unibe Branding Agency Re-launched the «Parma» Brand and Developed Label Design.
The main Idea - based on the history of the region, known both inside and outside the region.
PACKAGING
OF THE WORLD
Authentic label design for brand «Parma» from Unibe Branding Agency.
Main visual elements of the label is based on the images of "Mother Duck" and «Man-elk" - the image of which is the hallmark of the region. The concept of the «Parma" brand based on the history of the region, known both inside and outside the region. "Perm Animal Style" (ornamental style) - originated independently in the Perm Territory.
ADVERTOLOGY
Unibe agency has developed a design for «Parma» vodka, liqueur and gin.
In connection with the restart and expansion of the assortment range of the Parma trademark, it is necessary to develop a label design that would inspire confidence in the local market and cause an association and direct local connection with the home region. To focus on the unique features and characteristics of the region of the manufacturer and distinguish the product from other product representatives in the region.
PROJECT PUBLICATIONS
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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+7(495) 241 04 84
hello@unibe.ru
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