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Package design and adaptation, logo development

NEOBICHAYNIY

In connection with the restart of the trademark "Neobichayniy" and updated positioning - the agency specialists were faced with the task: to bring the trademark "Neobichayniy" from the economy segment to the middle segment, to redesign the tea packaging, adapt the design to 7 SKU and update the logo.
TASK
For the main differentiation of the range of tastes, agency decided to use the central food zone using fresh berries and healthy herbs, thereby drawing attention to the natural ingredients and the palette of flavors of the tea. The agency used a bright purple color, not typical for tea products, thereby highlighting the range of tea on the shelf among competitors and highlighting the unique flavor combinations.
SOLUTION
Ryazan Tea-Making Factory was founded in 1954. Today, the quality of products is maintained at the same high level, thanks to the use of modern technologies in production, imported equipment from leading manufacturers, as well as the presence of highly specialized testers specialists in the staff.
Client
Services
Ryazan Tea Factory
2018
Year
Package design
Design adaptation
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For the main differentiation of the line of tastes, it was decided to use the central food zone using fresh berries and healthy herbs, thereby paying attention to the naturalness of the ingredients and the palette of tastes of the type of tea.
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The agency's specialists were faced with the task of bringing the Neobichayniy trademark out of the economy segment to the middle segment, redesigning tea packaging and updating the logo. The agency used a vibrant purple color to make the tea line on the shelf stand out from the competition.
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The agency used a bright purple color, which is not typical for tea products, thereby highlighting the line of tea on the shelf from competitors and highlighting unique flavor combinations. The main differentiation is the central food zone using fresh berries and healthy herbs.
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For the main differentiation of the line of flavors, agency decided to use the central food zone using fresh berries and healthy herbs, thus paying attention to the naturalness of the ingredients and palette of tastes of the type of tea. The agency used a bright violet color, not characteristic for tea production.
SOSTAV
Unibe Branding Agency redesigned the packaging and updated the logo of the tea product.
Traditional overview of packaging design:
How to stand out on the shelf.
Redesign of tea packaging and logo by Unibe branding agency.
Unibe branding agency has updated the packaging design for «Neobichayniy» tea.
Unibe branding agency produced redesign of the packaging and updated the logo.
PROJECT PUBLICATIONS
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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+7(495) 241 04 84
hello@unibe.ru
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