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Seasonal package design development

LINDOR WINTER 2016

On the eve of the New Year and strengthening the position of brand awareness in federal chains and points of sale, it is necessary to develop a seasonal design and adapt design elements for regular packaging for 4 SKUs. Prepare files for printing and carry out field supervision in production.
TASK
Together with the marketing team of Lindt und Sprüngli AG, we have developed designs for Christmas boxes in classic red and gold hues. The design uses the familiar symbols of the New Year, elements of snowflakes, stars and a shining outline, reminiscent of the main symbol of the New Year - the Christmas tree. The result is elegant and sophisticated, perfectly matching the corporate brand image. All elements have been adapted to regular and new packaging formats, highlighting important New Year's elements, by means of printing effects - foiling and embossing.
SOLUTION
Lindt & Sprüngli is a Swiss chocolate producer and a recognized leader in the premium chocolate market, offering a large selection of products around the world. Over the 175 years of its existence, Lindt & Sprüngli has become known as one of the most innovative and creative companies that produce premium chocolate under the key brand Lindt.
Client
Services
Lindt & Sprüngli
2016
Year
Package design
Design adaptation
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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