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Label design development

FORWARD

In anticipation of the World Championship 2018, the producer had the task to restart the existing trademark of vodka "Forward" in the new design by the beginning of the competition. The key task for the agency is to design a label for two types: Original and Premium. The label design should directly associate and cause associations with the sporting world scale.
TASK
Due to the numerous English-speaking flow of tourists and fans to the territory of Russia - it was decided to use the name of the "Forward" trademark in Latin. The design is based on a visual element resembling the shape of a ball, which, in conjunction with the brand name, causes a direct association with the World Championship 2018.
SOLUTION
Permalko JSC is one of the top 20 largest producers of vodka and alcoholic beverages in Russia. The company is part of the SPI Group, which provides new opportunities for improving technology, production and sales cooperation, and introducing advanced quality standards for products that meet the best world standards.
Client
Services
Permalko JSC
2018
Year
Label Design
Design adaptation
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RELATED PROJECTS
In connection with the numerous English-speaking flow of tourists and fans to the territory of Russia, it was decided to use the name of the Forward trademark in the Latin alphabet. The design is based on a visual element resembling the shape of a ball.
BTW.BY
The Forward trademark was relaunched for the 2018 World Championship.
PROJECT PUBLICATIONS
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Unibe branding agency was founded in 2013 and today provides branding services in the local and foreign markets. The agency offers accumulated expertise, implementing projects for businesses from various fields, from package and label design development to design development for financial and banking services.
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