Lindt & Sprüngli is a Swiss chocolate producer and a recognized leader in the premium chocolate market, offering a large selection of products around the world. Over the 175 years of its existence, Lindt & Sprüngli has become known as one of the most innovative and creative companies that produce premium chocolate under the key brand Lindt.
In anticipation of the New Year and strengthening the position of brand awareness in federal networks and points of sale, it is necessary to adapt the global design and design elements to regular packaging for 4 SKU soft packaging. Prepare files for printing and make author supervision on production.
Based on the approved design, the global marketing team of Lindt und Sprüngli AG, all elements from the existing packaging were adapted to the new soft packaging formats, highlighting important New Year elements by foiling and embossing.