Permalko JSC is one of the top 20 largest producers of vodka and alcoholic beverages in Russia. The company is part of the SPI Group, which provides new opportunities for improving technology, production and sales cooperation, and introducing advanced quality standards for products that meet the best world standards.
In anticipation of the World Championship 2018, the producer had the task to restart the existing trademark of vodka "Forward" in the new design by the beginning of the competition. The key task for the agency is to design a label for two types: Original and Premium. The label design should directly associate and cause associations with the sporting world scale.
Due to the numerous English-speaking flow of tourists and fans to the territory of Russia - it was decided to use the name of the "Forward" trademark in Latin. The design is based on a visual element resembling the shape of a ball, which, in conjunction with the brand name, causes a direct association with the World Championship 2018.